Small Business Owners - Just a little somethin’

USP also known as “Unique Selling Points”, is a statement or thing about you and your business that help to differentiate you from your competitors. As a photographer, this can be many things, including your unique style, special workflow or way of working, expertise or specialty, or perhaps a special or unique location.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

• People don’t buy what you do, they buy why you do it.

Best Advice for Small Business Owners

• Never stop thinking how to delight your customers. Not to satisfy but delight.

• There is no substitute for hard work. Be the first one in and the last to leave. (start a pot of coffee for your employees before they get in….) Be the example.

• Don’t be discouraged! Learn from your mistakes.

• Think about how you want to take your business to the next level. (Any skill can be learned and taught, but passion cannot)